Goals
- To design a user-friendly mobile app
- To make easy online transaction anywhere anytime.
- To make fast and easy payment
- To provide contactless payment
- To avoid the net banking login separately
- To provide cashless payment, so no need to carry cash.
- To keep easy record your expenses, Bank charges and to trace transaction.
Who?
Age Group
- 18 years - 25 years
- 25 years - 45 years
- 45 years - 60 years
- Above 60 years
User Group
- Any individual who has a smart phone
- Micro, Medium, Big businessman
When and where?
Environment: Indoor & Outdoor
Device: Mobile app – Android – iOS
Where: In person payment, Online shopping payment,
Money transfer
Challenges
- User should have a smart phone to connect with pay app
- To design an application which is easy to use for all user groups
- Encourage people to use digital payment apps
- Provide offers, discounts, coupon, cash back (reward), vouchers and much more
- When is comes to digital payment Senior citizens don’t feel secure. We need to ensure them about the safety of the app
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In our country we have different user group like micro business, families, low educated people, student act. Who have different problems. We need common solution to solve them.
- User should have good internet.
User Survey
We have created a google form and received 57 responses from participants. Their responses helped us
work on the user experience of the payment application.
Design thinking process
Competitive Analysis
We decided to do a competitive analysis to identify the competitors and to understand what elements to prioritize and get information about the look and feel. Features, advantages, disadvantages and get inspiration from them.
Empathy Map
We decided to create an empathy map that helped us to categorize the user's feelings. gain points, Frustrations and motivations.
User Persona's
Prototype