Tara Payment App

Role: UI/UX designer

Overview

Tara app provide modern credit services and welfare bank cards to organizations and individuals, the possibility of convenient and safe shopping in more than 4500 store branches across the country.

Payment App

Goals

  • To design a user-friendly mobile app
  • To make easy online transaction anywhere anytime.
  • To make fast and easy payment
  • To provide contactless payment
  • To avoid the net banking login separately
  • To provide cashless payment, so no need to carry cash.
  • To keep easy record your expenses, Bank charges and to trace transaction.
Goal

Who?

Age Group

  • 18 years - 25 years
  • 25 years - 45 years
  • 45 years - 60 years
  • Above 60 years

User Group

  • Any individual who has a smart phone
  • Micro, Medium, Big businessman

When and where?

Environment: Indoor & Outdoor

Device: Mobile app – Android – iOS

Where: In person payment, Online shopping payment,
Money transfer

Challenges

  • User should have a smart phone to connect with pay app
  • To design an application which is easy to use for all user groups
  • Encourage people to use digital payment apps
  • Provide offers, discounts, coupon, cash back (reward), vouchers and much more
  • When is comes to digital payment Senior citizens don’t feel secure. We need to ensure them about the safety of the app
  • In our country we have different user group like micro business, families, low educated people, student act. Who have different problems. We need common solution to solve them.
  • User should have good internet.
Challenges

User Survey

We have created a google form and received 57 responses from participants. Their responses helped us work on the user experience of the payment application.

Survey

Design thinking process

Design thinking process

Competitive Analysis

We decided to do a competitive analysis to identify the competitors and to understand what elements to prioritize and get information about the look and feel. Features, advantages, disadvantages and get inspiration from them.

Competitive Analysis

Empathy Map

We decided to create an empathy map that helped us to categorize the user's feelings. gain points, Frustrations and motivations.

Empathy Map

User Persona's

Persona

Prototype