Goals
- To design a user-friendly mobile app
- To make easy online transaction anywhere anytime.
- To make fast and easy payment
- To provide contactless payment
- To avoid the net banking login separately
- To provide cashless payment, so no need to carry cash.
- To keep easy record your expenses, Bank charges and to trace transaction.
Who?
Age Group
- 18 years - 25 years
- 25 years - 45 years
- 45 years - 60 years
- Above 60 years
User Group
- Any individual who has a smart phone
- Micro, Medium, Big businessman
When and where?
Environment: Indoor & Outdoor
Device: Mobile app – Android – iOS
Where: In person payment, Online shopping payment,
Money transfer
Challenges
- User should have a smart phone to connect with pay app
- To design an application which is easy to use for all user groups
- Encourage people to use digital payment apps
- Provide offers, discounts, coupon, cash back (reward), vouchers and much more
- When is comes to digital payment Senior citizens don’t feel secure. We need to ensure them about the safety of the app
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In our country we have different user group like micro business, families, low educated people, student act. Who have different problems. We need common solution to solve them.
- User should have good internet.
User Survey
We have created a google form and received 57 responses from participants. Their responses helped us
work on the user experience of the payment application.
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Design thinking process
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Competitive Analysis
We decided to do a competitive analysis to identify the competitors and to understand what elements to prioritize and get information about the look and feel. Features, advantages, disadvantages and get inspiration from them.
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Empathy Map
We decided to create an empathy map that helped us to categorize the user's feelings. gain points, Frustrations and motivations.
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User Persona's
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Prototype